Inspired Growth Solutions:
Startup and Scaleup

We love working with purpose-led companies and fellow entrepreneurs to help mature their vision and young business. We help solve the delicate but complex business problems that can trigger growth.

So, how do you nurture the growth seeds of tomorrow, today?

Based on our expertise with the B2B (and B2B2C) startup and scaleup community, we partner with entrepreneurs to create distinctive sales and client management strategies which align to their fast-growing needs and sense of purpose. This support assists growing B2B companies to nurture new channels of growth.

Using our Growth Readiness Diagnostic, we systematically explore the various elements required to build a high-performing sales and servicing approach:

  • Identifying Best Fit behaviors and activities that are integral to your business success;
  • Identifying hidden weak points that inhibit growth;
  • Providing clarity of growth strategy, distinguishing between the urgent and important sales and client servicing activities;

 

The aim: accelerate growth with a pragmatic strategy, a clear implementation plan and accountability, all whilst guiding you through this exciting next phase of growth.

Our Approach

The Core Elements of the Growth Readiness Diagnostic

Disciplined Commercial Elements
There are a number of important commercial elements that require diagnosing in growing companies and where the environment is fast changing:
– a validated adaptable growth strategy;
– the right allocation of growth activities – defining the ownership and accountabilities;
– an operational plan outlining the tactical goals to achieve growth objectives;
– a sound measurement system.
A sound understanding of these commercial elements, provides the foundation to direct the execution of any growth strategy.

Adaptable People Elements
There are a number of key Adaptable People Elements that need to be explored (and understood) to obtain an accurate picture of an emerging sales and/or client servicing team, which initially take the form of a hybrid role, responsible for other non-sales related activities:
– the right mix of talent undertaking the right responsibilities;
– the extent to which your emerging reward practices are aligned to your strategy, culture and your developing Employee Value Proposition (flexibility and nimble decision making is required);
– clarity of behaviours, routines, habits and culture required to execute the growth strategy;

Market Insights + Best Fit Practices
Frequent change and disruption. Market uncertainties. Rapid innovation.  In a fast-moving and rapidly changing environment, we seek to understand and not aim for perfection.
Access to readily available data and information (both internal and external) will arm you with relevant, fact-based, data driven insights to aid nimble decision making.

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